PENGARUH DIGITAL MARKETING, E- SERVICE QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER SATISFACTION MENGGUNAKAN BSI MOBILE DALAM PERSPEKTIF ISLAM. (Studi Pada Mahasiswa/i FEBI UIN Raden Intan Lampung Angkatan 2021).

FADILA, AMALIA (2025) PENGARUH DIGITAL MARKETING, E- SERVICE QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER SATISFACTION MENGGUNAKAN BSI MOBILE DALAM PERSPEKTIF ISLAM. (Studi Pada Mahasiswa/i FEBI UIN Raden Intan Lampung Angkatan 2021). Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (6MB)
	PDF Restricted to Repository staff only Download (7MB)

Abstract

ABSTRAK Adanya pertumbuhan teknologi yang pesat, berbagai kegiatan mulai beralih mengikuti perkembangan yang ada, salah satunya adalah Inovasi teknologi memberikan kemudahan di dunia finansial. Bidang yang menuju pergeseran di era ini terjadi pada industri perbankan. Perkembangan yang terjadi dalam industri perbankan adalah dengan meluncurkan sistem layanan digital, produk layanan digitalnya adalah mobile banking, salah satunya BSI Mobile. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, e- service quality, dan product quality terhadap customer satisfaction menggunakan BSI mobile. Penelitian ini berbentuk penelitian lapangan. Metode yang digunakan metode penelitian kuantitatif, dengan menggunakan data kuesioner. Jenis penelitian yang digunakan adalah model regresi linear berganda. Teknik pengambilan sampling yang digunakan dalam penelitian ini adalah Non Probability Sampling dengan metode purposive sampling dan pengujian data menggunakan uji validitas, uji reliabiltas, uji asumsi klasik yaitu uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linear berganda, uji t, ujif, dan uji koefisien determinasi. Hasil penelitian pada uji t dari penelitian ini variabel Digital Marketing berpengaruh terhadap Customer Satisfaction, variabel E- Service Quality berpengaruh terhadap Customer Satisfaction, variabel Product Quality berpengaruh terhadap Customer Satisfaction. Hasil penelitian pada uji F menunjukan bahwa Digital Marketing, E- Service Quality, dan Product Quality berpengaruh secara simultan terhadap Customer Satisfaction mengunakan BSI Mobile . KataKunci: Digital Marketing, E- Service Quality, Product Quality, dan Customer Satisfaction. ABSTRACK The rapid growth of technology has led various activities to adapt to the existing developments, one of which is that technological innovation provides convenience in the financial world. The sector experiencing this shift in the current era is the banking industry. The development occurring in the banking industry is the launch of digital service systems, with one of its digital service products being mobile banking, specifically BSI Mobile. This study aims to analyze the influence of digital marketing, e-service quality, and product quality on customer satisfaction using BSI Mobile. This research is field research. The method used is quantitative research, utilizing questionnaire data. The type of research employed is multiple linear regression modeling. The sampling technique used in this study is Non-Probability Sampling with purposive sampling method, and data testing is conducted using validity tests, reliability tests, classical assumption tests including normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t-test, F-test, and coefficient of determination test. The results of the t-test in this study indicate that the Digital Marketing variable has an effect on Customer Satisfaction, the E Service Quality variable has an effect on Customer Satisfaction, and the Product Quality variable has an effect on Customer Satisfaction. The results of the F-test show that Digital Marketing, E-Service Quality, and Product Quality simultaneously influence Customer Satisfaction using BSI Mobile. Keyword: Digital Marketing, E- Service Quality, Product Quality, dan Customer Satisfaction.

Actions (login required)

View Item