PENGARUH CUSTOMER SATISFACTION, ATTITUDE TOWARD, DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DALAM PERSEPEKTIF BISNIS ISLAM (Studi Pada Konsumen La Kita Bakery Bandar Lampung)

Eliya, Ariyanti (2025) PENGARUH CUSTOMER SATISFACTION, ATTITUDE TOWARD, DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DALAM PERSEPEKTIF BISNIS ISLAM (Studi Pada Konsumen La Kita Bakery Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

Abstrak: Penelitian ini bertujuan untuk mengkaji lebih dalam pengaruh customer satisfaction, attitude toward the product dan customer experience terhadap repurchase intention perspektif bisnis Islam. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui kuesioner, riset dan Smart PLS (Partial Least Squares) digunakan untuk menganalisis model persamaan struktural. Hasil penelitian menunjukkan bahwa Customer satisfaction (X1) berpengaruh terhadap repurchase intention (Y), Attitude toward (X2) tidak berpengaruh terhadap repurchase intention (Y), Customer experience (X3) berpengaruh terhadap reurchase intention (Y). Kata Kunci : Attitude toward, Customer experience, Customer satisfaction, purchase intention Abstract: This study aims to examine in more depth the influence of customer satisfaction, attitude towards the product and customer experience on repurchase intention from an Islamic business perspective. The study uses a quantitative method with a descriptive approach. Data collection was carried out through questionnaires, research and Smart PLS (Partial Least Squares) were used to analyze the structural model. The results of the study indicate that customer satisfaction (X1) has an effect on repurchase intention (Y), attitude towards (X2) has no effect on repurchase intention (Y), customer experience (X3) has an effect on repurchase intention (Y).) Keywords: Attitude toward the product, Customer experience, Customer satisfaction, Puse intention

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