PENGARUH STORE ATMOSPHERE DAN ACCESSIBILITY TERHADAP REVISIT INTENTION PADA COFFEE SHOP MARU HOUSE DENGAN CUSTOMER EXPERIENCE SEBAGAI VARIABEL MEDIASI DALAM PERSPEKTIF BISNIS ISLAM

AZIZ, QOIRULLAH PENGARUH STORE ATMOSPHERE DAN ACCESSIBILITY TERHADAP REVISIT INTENTION PADA COFFEE SHOP MARU HOUSE DENGAN CUSTOMER EXPERIENCE SEBAGAI VARIABEL MEDIASI DALAM PERSPEKTIF BISNIS ISLAM. JURNAL KAJIAN EKONOMI & BISNIS ISLAM.

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Abstract

ABSTRAK Maru House merupakan salah satu coffee shop yang mengusung konsep unik yakni memadukan kafe dengan aktivitas melukis. Namun, di tengah persaingan industri yang ketat, diperlukan strategi untuk mempertahankan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere dan accessibility terhadap revisit intention dengan customer experience sebagai variabel mediasi pada Coffee Shop Maru House di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) dan melibatkan 91 responden yang telah mengunjungi Maru House lebih dari satu kali. Hasil analisis menunjukkan bahwa store atmosphere dan accessibility berpengaruh positif dan signifikan terhadap customer experience. Selain itu, customer experience juga terbukti berpengaruh signifikan terhadap revisit intention. Customer experience juga memediasi secara parsial hubungan antara store atmosphere dan accessibility terhadap revisit intention. Artinya, meskipun store atmosphere dan accessibility memiliki pengaruh langsung, kehadiran customer experience memperkuat niat pelanggan untuk kembali berkunjung. Dalam perspektif bisnis Islam, temuan ini relevan dengan prinsip taysir (kemudahan), ihsan (pelayanan yang baik), dan maslahah(kemanfaatan). Dengan memperhatikan nilai-nilai tersebut, Coffee Shop Maru House dapat meningkatkan loyalitas pelanggan secara etis dan berkelanjutan. Kata Kunci: Store atmosphere, Accessibility, Customer experience, Revisit intention, Bisnis Islam. ABSTRACT Maru House is a unique coffee shop that combines a café environment with painting activities. However, in the midst of intense competition in the coffee shop industry, strategies are needed to maintain customer loyalty. This study aims to analyze the influence of store atmosphere and accessibility on revisit intention with customer experience as a mediating variable at Maru House Coffee Shop in Bandar LampungThis research adopts a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) and involves 91 respondents who have visited Maru House more than once. The analysis results indicate that both store atmosphere and accessibility have a positive and significant effect on customer experience. Furthermore, customer experience significantly influences revisit intention. It also partially mediates the relationship between store atmosphere and accessibility on revisit intention. In other words, while store atmosphere and accessibility have direct effects, customer experience strengthens the customers’ intention to return. From the perspective of Islamic business ethics, these findings are consistent with the principles of taysir (ease), ihsan (excellence in service), and maslahah (benefit). By incorporating these values, Maru House Coffee Shop can enhance customer loyalty in an ethical and sustainable manner. Keywords: Store atmosphere, Accessibility, Customer experience, Revisit intention, Islamic business.

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