A SEMIO PRAGMATIC ANALYSIS IN TOURISM BROCHURE

Adinda, Salsabilla Putri Sukoco (2025) A SEMIO PRAGMATIC ANALYSIS IN TOURISM BROCHURE. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT This study is about semio-pragmatic analysis in tourism brochures. The objective of a brochure is to promote products and services that use correct terms or language. Thus, the purpose of this study is to examine the many linguistic aspects found in the brochure in order to determine the meaning or reveal a message inside it. This descriptive qualitative research employs Pierce's semiotic research analysis framework for signs, Yule's pragmatic approach to speech acts and Royce’s intersemiotic complementarity theory. The materials for this study are linguistic elements found in Dwidayatour brochures. In this study, the brochure contains two language aspects: visual and spoken elements. Visual components such as signs, indexes, and symbols help readers understand the message in the brochure. Meanwhile, verbal aspects are realized in two ways: direct, which conveys messages explicitly or plainly, and indirect, which conveys signals implicitly or indirectly. 1 2 Intersemiotic complementarity is the realization of verbal element and to analyze visual element realized. And how the visual and verbal element relate to each other in Tourism Brochure. Semio pragmatic analysis of tourism brochures reveals that visual and linguistic features complement one another using intersemiotic complementarity methods such as repetition, synonymy, collocation, hyponymy, and meronymy. The brochure's material is both educational and pragmatic, with the goal of creating emotional appeal, influencing tourist activities, and improving the destination's image. The findings indicate that meaning in brochures is multimodal and intentionally crafted to maximize communication effectiveness. Key words: linguistic, semiotic, pragmatic, intersemiotic complementarity brochure

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