PENGARUH HEALTH CONSCIOUSNESS, ENVIRONMENTAL ATTITUDE DAN ENVIRONMENTAL KNOWLADGE TERHADAP GREEN PURCHASE INTENTION PADA PRODUK LE MINERALE MENURUT PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Konsumen Produk Le Minerale di Kota Bandar Lampung)

IFROH, ROHIMA (2025) PENGARUH HEALTH CONSCIOUSNESS, ENVIRONMENTAL ATTITUDE DAN ENVIRONMENTAL KNOWLADGE TERHADAP GREEN PURCHASE INTENTION PADA PRODUK LE MINERALE MENURUT PERSPEKTIF ETIKA BISNIS ISLAM (Studi Pada Konsumen Produk Le Minerale di Kota Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Isu lingkungan kini mulai mendapat perhatian serius karena semakin sering muncul berbagai fenomena kerusakan alam. Kondisi alam yang berubah secara drastis ke arah yang semakin memburuk menimbulkan kekhawatiran banyak pihak terhadap masa depan generasi penerus. Situasi ini mendorong perubahan cara pandang masyarakat untuk lebih aktif terlibat dalam upaya menjaga dan melestarikan lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh health consciousness, environmental attitude, dan environmental knowledge terhadap green purchase intention. Dalam konteks meningkatnya kesadaran masyarakat terhadap isu kesehatan dan lingkungan, perilaku pembelian hijau menjadi topik penting yang perlu diteliti lebih lanjut. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada konsumen yang memiliki ketertarikan terhadap produk ramah lingkungan. Data dikumpulkan melalui kuesioner yang disebarkan kepada 97 responden dengan teknik simple random sampling. Analisis data dilakukan melalui uji validitas, uji reliabilitas, serta uji T untuk melihat pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa: (1) variabel Health Consciousness (X1) berpengaruh positif dan signifikan terhadap green purchase (Y) dengan nilai t-statistik 2.400>1.661 dan nilai p-value sebesar 0.016<0.05. Hal tersebut menunjukkan bahwa hipotesis 1 di terima. (2) variable Environmental Attitude (X2) memiliki pengaruh yang positif dan signifikan terhadap green purchase intention (Y) dengan nilai t-statistik 7.437>1.661 dan nilai p-value sebesar 0.000<0.05. Hal tersebut menunjukkan bahwa hipotesis 2 di terima. (3) variable environmental knowledge (X3) tidak berpengaruh positif dan signifikan terhadap green purchase intention (Y) dengan nilai t statistik 1.059>1.661 dan nilai p-value sebesqr 0.290<0.05. Hal tersebut menunjukkan bahwa hipotesis 3 di tolak. Dalam perspektif etika bisnis islam green purchase intention bahwa seorang konsumen di anjurkan untuk mengonsumsi dengan produk yang halal dan berkelanjutan untuk lingkungan. Kata Kunci: Health Consciousness, Environmental Attitude, Environmental Knowledge, Intention, Etika Bisnis Islam. ABSTRACT Environmental issues have begun to receive serious attention due to the increasing frequency of various natural degradation phenomena. The drastically worsening state of nature has raised concerns among many parties about the future of the next generation. This situation has encouraged a shift in public perspective toward being more actively involved in efforts to protect and preserve the environment. This study aims to analyze the influence of health consciousness, environmental attitude, and environmental knowledge on green purchase intention. In the context of increasing public awareness of health and environmental issues, green purchasing behavior has become an important topic that needs further investigation. This research uses a quantitative approach by distributing questionnaires to consumers who are interested in environmentally friendly products. Data were collected through questionnaires distributed to 97 respondents using a simple random sampling technique. Data analysis was conducted through validity testing, reliability testing, and T-tests to examine the influence of each independent variable on the dependent variable. The results of the study show that: (1) the Health Consciousness variable (X1) has a positive and significant effect on green purchase intention (Y), with a t-statistic value of 2.400 > 1.661 and a p-value of 0.016 < 0.05. This indicates that Hypothesis 1 is accepted. (2) The Environmental Attitude variable (X2) has a positive and significant effect on green purchase intention (Y), with a t-statistic value of 7.437 > 1.661 and a p-value of 0.000 < 0.05. This indicates that Hypothesis 2 is accepted. (3) The Environmental Knowledge variable (X3) does not have a positive and significant effect on green purchase intention (Y), with a t-statistic value of 1.059 < 1.661 and a p-value of 0.290 > 0.05. This indicates that Hypothesis 3 is rejected. From the perspective of Islamic business ethics, green purchase intention implies that consumers are encouraged to consume products that are halal and environmentally sustainable. Keywords: Health Consciousness, Environmental Attitude, Environmental Knowledge, Green Purchase Intention, Islamic Business Ethics.

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