PENGARUH KUALITAS LAYANAN, PERSEPSI KEMUDAHAN PENGGUNAAN ASABRI MOBILE DAN PERCEIVED VALUE TERHADAP KEPUASAN PESERTA PENSIUN DALAM PERSPEKTIF BISNIS ISLAM(Studi Pada Penguna Asabri Mobiledi kota Bandar Lampung)

Kristina, Esmeralda and Muhamad, Iqbal Fasa and Yeni, Susanti PENGARUH KUALITAS LAYANAN, PERSEPSI KEMUDAHAN PENGGUNAAN ASABRI MOBILE DAN PERCEIVED VALUE TERHADAP KEPUASAN PESERTA PENSIUN DALAM PERSPEKTIF BISNIS ISLAM(Studi Pada Penguna Asabri Mobiledi kota Bandar Lampung). JASMIEN : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, persepsi kemudahan penggunaan asabri mobile dan perceived value terhadap kepuasan peserta (pensiun) di PT. Asabri (persero) di Kota Bandar Lampung dalam perspektif Bisnis Islam. Metodologi penelitian yang digunakan yaitu metode deskriptif kuantitatif. Sampel penelitian ini berjumlah 100 responden peserta pensiun di Kota Bandar Lampung, Metode analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, uji t, uji f, dan hasil koefisien determinasi (R2). Berdasarkan hasil penelitian disimpulkan bahwa Kualitas Layanan, Persepsi Kemudahan Penggunaan Asabri Mobile dan Perceived Value berpengaruh positif dan signifikan terhadap kepuasan Peserta Pensiun di PT. ASABRI (Persero) di Kota Bandar. Kata Kunci: Kualitas Layanan, Persepsi Kemudahan, Perceived Value, Kepuasan Peserta. ABSTRACT This study aims to analyze the influence of service quality, perceived ease of use of Asabri Mobile and perceived value on participant satisfaction (pensioners) at PT. Asabri (Persero) in Bandar Lampung City from an Islamic Business perspective. The research methodology used is a quantitative descriptive method. The sample of this study was 100 respondents of pension analysis participants in Bandar Lampung City. The data method was carried out with validity tests, reliability tests, classical assumption tests, multiple linear regression analysis tests, t tests, f tests, and determination coefficient results (R2). Based on the results of the study, it was concluded that Service Quality, Perceived Ease of Use of Asabri Mobile and Perceived Value had a positive and significant effect on Pension Participant satisfaction at PT. ASABRI (Persero) in Bandar Lampung City. Keywords:Service Quality, Perception of Ease, Perceived Value, Participant Satisfaction.

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