PENGARUH PLACE ATTACHMENT DAN NORMA SUBYEKTIF TERHADAP PRO-ENVIRONMENTAL BEHAVIOR PADA MAHASISWA UIN RADEN INTAN LAMPUNG

Annisa, Yuliana Putri and Citra, Wahyuni and Rahmad, Purnama PENGARUH PLACE ATTACHMENT DAN NORMA SUBYEKTIF TERHADAP PRO-ENVIRONMENTAL BEHAVIOR PADA MAHASISWA UIN RADEN INTAN LAMPUNG. ECOPSY : Psikologi Program Studi Psikologi Fakultas Kedokteran.

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Abstract

ABSTRAK Permasalahan lingkungan di kampus membutuhkan peran aktif mahasiswa dalam bentuk perilaku pro-lingkungan. Penelitian ini bertujuan menguji pengaruh place attachment dan norma subyektif terhadap pro-environmental behavior dikalangan mahasiswa UIN Raden Intan Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian non- experimental dengan pengujian korelasi antara variable, dengan sampel 379 mahasiswa aktif berusia 18-21 tahun. Pengumpulan data menggunakan tiga skala: Skala General Ecological Behavior Scale memiliki α sebesar 0,71, skala Place Attachment memiliki α sebesar 0.863 dan skala Norma Subyektif. Hasil analisis regresi berganda menunjukkan bahwa place attachment dan norma subjektif berpengaruh terhadap pro-environmental behavior dengan R² = 0,657 di mana place attachment (β = 0,713, p < 0,001) memiliki pengaruh lebih kuat dibandingkan norma subjektif (β = 0,163, p < 0,001). Temuan ini menegaskan bahwa place attachment memiliki peran dominan dalam mendorong pro-environmental behavior mahasiswa, dan norma subjektif sebagai faktor pendukung. Kata kunci: place attachment, norma subyektif, pro environmental behavior. ABSTRACT Environmental problems on campus require active student involvement in the form of pro-environmental behavior. This study aims to examine the effect of place attachment and subjective norms on pro-environmental behavior among students of UIN Raden Intan Lampung. This study uses a quantitative approach with a non-experimental research design by testing the correlation between variables, with a sample of 379 active students aged 18-21 years. Data collection uses three scales: the General Ecological Behavior Scale has an α of 0.71, the Place Attachment scale has an α of 0.863 and the Subjective Norm scale. The results of multiple regression analysis show that place attachment and subjective norms have an effect on pro-environmental behavior with R² = 0.657 where place attachment (β = 0.713, p <0.001) has a stronger effect than subjective norms (β = 0.163, p <0.001). This finding confirms that place attachment has a dominant role in encouraging students' pro-environmental behavior, and subjective norms are a supporting factor. Keywords: place attachment, subjective norm, pro environmental behavior.

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