HUBUNGAN ANTARA FANATISME DAN FEAR OF MISSING OUT (FoMO) DENGAN PERILAKU KONSUMTIF PADA PENGGEMAR ANIME

SITTI, MURIJAH INDAH CHAHYANI (2025) HUBUNGAN ANTARA FANATISME DAN FEAR OF MISSING OUT (FoMO) DENGAN PERILAKU KONSUMTIF PADA PENGGEMAR ANIME. Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (2MB)
	PDF Restricted to Repository staff only Download (2MB)

Abstract

ABSTRAK Saat ini anime (animasi Jepang) memiliki kepopuleran di masyarakat yang mengakibatkan munculnya beragam produk bertema anime seperti action figure, poster, komik, kostum cosplay, sampai film animasi. Hal ini menjadikan seorang penggemar anime berperilaku konsumtif. Penelitian ini bertujuan untuk melihat adakah hubungan antara fanatisme dan fear of missing out (FoMO) dengan perilaku konsumtif pada penggemar anime. Penelitian ini merupakan penelitian kuantitatif dengan teknik Purposive Sampling dengan sampel penelitian sebanyak 125 openggemar anime dari komunitas Japanila. Metode pengumpulan data menggunakan Skala Perilaku Konsumtif berjumlah 31 aitem (ɑ = 0.958), skala Fanatisme berjumlah 33 aitem (ɑ = 0.924), dan skala Fear of Missing Out (FoMO) berjumlah 32 aitem (ɑ = 0.909). Teknik analisis yang digunakan dalam penelitian adalah analisis regresi berganda menggunakan bantuan Software SPSS Versi 25 for Windows. Berdasarkan hasil uji yang telah dilakukan menunjukkan ada hubungan yang signifikan antara fanatisme dan fear of missing out (FoMO) dengan perilaku konsumtif pada penggemar anime, nilai koefisien R = 0.707 dan nilai F = 60.900 dengan taraf signifikan p<0.000. selain itu, terdapat hubungan yang positif dan signifikan antara fanatisme dengan perilaku knsumtif pada penggemar anime (r = 0.586 ; p<0.000). Dan terdapat hubungan yang positif dan signifikan antara fear of missing out (FoMO) dengan perilaku konsumtif pada penggemar anime (r = 0.693 ; p<0.000). Kata Kunci : Perilaku Konsumtif, Fanatisme, Fear of Missing Out (FoMO), penggemar anime. ABSTRACT Currently, anime (Japanese animation) has a popularity in society which has resulted in the emergence of various anime-themed products such as action figures, posters, comics, cosplay costumes, to animated films. This makes an anime fan behave consumptively. This study aims to see whether there is a relationship between fanaticism and fear of missing out (FoMO) with consumptive behavior in anime fans. The subjects in this study were members of the Japanila Community totaling 125 people. This research is a quantitative research with Purposive Sampling technique with a research sample of 125 anime fans from the Japanila community. The data collection method uses the Consumptive Behavior Scale totaling 31 items (ɑ = 0.958), the Fanaticism scale totaling 33 items (ɑ = 0.924), and the Fear of Missing Out (FoMO) scale totaling 32 items (ɑ = 0.909). The analysis technique used in the study is multiple regression analysis using SPSS Software Version 25 for Windows. Based on the results of the tests that have been carried out, it shows that there is a significant relationship between fanaticism and fear of missing out (FoMO) with consumptive behavior in anime fans, the coefficient value R = 0.707 and the value F = 60.900 with a significance level of p <0.000. In addition, there is a positive and significant relationship between fanaticism and consumptive behavior in anime fans (r = 0.586; p <0.000). And there is a positive and significant relationship between fear of missing out (FoMO) and consumer behavior in anime fans (r = 0.693; p <0.000). Keywords : Consumptive Behavior, Fanaticism, Fear of Missing Out (FoMO), anime fans.

Actions (login required)

View Item