MANAJEMEN WISATA RELIGI DALAM MENANAMKAN NILAI-NLAI ISLAM PADA WISATAWAN PT. GARUDA WISATA JAYA AL-METRONI

NINA, INAROTUL MILAH (2025) MANAJEMEN WISATA RELIGI DALAM MENANAMKAN NILAI-NLAI ISLAM PADA WISATAWAN PT. GARUDA WISATA JAYA AL-METRONI. Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (1MB)
	PDF Restricted to Repository staff only Download (1MB)

Abstract

Abstrak Wisata religi di Indonesia sangat kental dengan kegiatan mengunjungi tempat-tempat suci dan sakral. Namun, banyak ditemukan wisatawan yang mengabaikan kewajiban ketika dalam perjalanan karena biro perjalanan yang tidak memberikan waktu yang cukup. PT. Garuda Wisata Jaya Al-Metroni hadir sebagai biro perjalanan wisata yang sangat memperhatikan kebutuhan wisatawan dalam hal beribadah. Upaya PT. Garuda Wisata Jaya Al-Metroni adalah menerapkan manajemen wisata religi untuk menjadi sarana dalam menanamkan nilai-nilai islam kepada wisatawan. Rumusan masalah dalam penelitian ini yaitu, bagaimana proses penerapan manajemen wisata religi PT. Garuda Wisata Jaya Al-Metroni dalam menanamkan nilai-nilai Islam kepada wisatawan?. Penelitian ini bertujuan untuk menganalisis manajemen wisata religi yang diterapkan oleh PT. Garuda Wisata Jaya Al-Metroni dalam menanamkan nilai-nilai Islam kepada para wisatawan. Dalam penelitian ini penulis menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Dalam penelitian ini penulis menggunakan teknik purposive sampling yaitu pengambilan sampel berdasarkan dengan pertimbangan subjektif peneliti, dasar pertimbangan ditentukan peneliti berdasarkan kriteria yang harus dipenuhi sebagai sampel. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi manajemen yang terintegrasi, mulai dari perencanaan program wisata, pelaksanaan kegiatan, hingga evaluasi pasca-wisata. Nilai-nilai Islam ditanamkan melalui penyampaian materi keislaman oleh pembimbing wisata, penyelenggaraan aktivitas ibadah selama perjalanan, serta pendekatan edukatif dalam setiap kunjungan ke situs-situs religi. manajemen wisata religi yang profesional dan berbasis nilai keislaman efektif dalam menanamkan ajaran Islam kepada wisatawan sekaligus mendukung pengembangan wisata berbasis spiritual. Kata Kunci: Manajemen Wisata Religi, Nilai-Nilai Islam, Wisatawan. Abstract Religious tourism in Indonesia is very thick with the activities to visit sacred and sacred places. However, many tourists find neglecting their obligations when the journey because the travel agency did not give sufficient time. PT Garuda Wisata Jaya Al-Metroni attended as a travel agency that is very concerned about the needs of tourists in terms of worship. Efforts by PT Garuda Wisata Jaya Al-Metroni is to apply religious tourism management to be a means in instilling Islamic values to tourists. The problem formula in this research is, what is the process of applying religious tourism management of PT Garuda Wisata Jaya Al-Metroni to invest Islamic values to tourists? This study aims to analyze religious tourism management implemented by PT Garuda Wisata Jaya Al-Metroni in instilling Islamic values to tourists. In the study using descriptive qualitative method with data collection through in-depth interviews, observations, and documentation. In this study, the author uses purposive sampling technique, which is sampling based on subjective considerations of researchers, the basis of the researchers determined based on the criteria that must be met as a sample. The results showed that the company implemented an integrated management strategy, ranging from tourist program planning, activity implementation, to post-tourism evaluation. Islamic values are instilled through the delivery of Islamic Abstract Religious tourism in Indonesia is very thick with the activities to visit sacred and sacred places. However, many tourists find neglecting their obligations when the journey because the travel agency did not give sufficient time. PT Garuda Wisata Jaya Al-Metroni attended as a travel agency that is very concerned about the needs of tourists in terms of worship. Efforts by PT Garuda Wisata Jaya Al-Metroni is to apply religious tourism management to be a means in instilling Islamic values to tourists. The problem formula in this research is, what is the process of applying religious tourism management of PT Garuda Wisata Jaya Al-Metroni to invest Islamic values to tourists? This study aims to analyze religious tourism management implemented by PT Garuda Wisata Jaya Al-Metroni in instilling Islamic values to tourists. In the study using descriptive qualitative method with data collection through in-depth interviews, observations, and documentation. In this study, the author uses purposive sampling technique, which is sampling based on subjective considerations of researchers, the basis of the researchers determined based on the criteria that must be met as a sample. The results showed that the company implemented an integrated management strategy, ranging from tourist program planning, activity implementation, to post-tourism evaluation. Islamic values are instilled through the delivery of Islamic.

Actions (login required)

View Item