PRAKTIK PENENTUAN HARGA JUAL BELI ONLINE DAN OFFLINE PADA BISNIS MAKANAN DALAM TINJAUAN HUKUM EKONOMI SYARIAH (Studi di Ayam Geprek Mas Boy Cabang Sebesi Bandar Lampung)

Wati, Komalasari (2024) PRAKTIK PENENTUAN HARGA JUAL BELI ONLINE DAN OFFLINE PADA BISNIS MAKANAN DALAM TINJAUAN HUKUM EKONOMI SYARIAH (Studi di Ayam Geprek Mas Boy Cabang Sebesi Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Pada era global saat ini, kemajuan teknologi memberikan kemudahan bagi manusia dalam berbagai bidang, salah satunya dalam melakukan transaksi jual beli. Banyak sekitar Kota Bandar Lampung yang menerapkan system jual beli online, salah satunya yaitu terkait pemesanan melalui jual beli online produk makanan. Ayam Geprek Mas Boy cabang sebesi merupakan salah satu jenis usaha yang memanfaatkan hadirnya perkembangan sistem jual beli yang semakin lebih modern, terutama pada sistem jual beli online dan offline. Terdapat perbedaan harga antara sistem online dan offline yang ada pada usaha Ayam Geprek Mas Boy Penelitian ini termasuk penelitian lapangan (field research) dengan menggunakan pendekatan deksriptif kualitatif, sumber data dalam penelitian ini terdiri dari data sekunder dan data primer dengan metode pengumpulan data, wawancara dan dokumentasi. Dengan rumusannya yaitu Bagaimana praktik penentuan harga jual beli secara online dan offline dalam bisnis makanan di Ayam Geprek Mas Boy cabang sebesi Bandar Lampung? Lalu bagaimana pandangan Hukum Ekonomi Syariah tentang praktik penentuan harga jual beli online dan offline dalam bisnis makanan dalam tinjauan Hukum Ekonomi Syariah di Ayam Geprek Mas Boy cabang Sebesi Bandar Lampung? Dan tujuan penelitian adalah untuk mengetahui praktik penentuan harga jual beli secara online dan offline dalam bisnis makanan di Ayam Geprek Mas Boy cabang Sebesi Bandar Lampung, lalu untuk mengetahui pandangan Hukum Ekonomi Syariah tentang praktik penentuan harga jual beli online dan offline dalam bisnis makanan dalam tinjauan Hukum Ekonomi Syariah di Ayam Geprek Mas Boy cabang sebesi Bandar Lampung Hasil penelitian Penentuan harga jual ayam geprek pada system offline disetiap porsinya ditentukan berdasarkan beberapa indikator penetapan harga jual yaitu harga bahan pokok. Jadi apabila harga bahan pokok mengalami kenaikan, secara otomatis produk yang dijual akan naik. Sedangkan harga online lebih tinggi dari harga biasa, hal ini dikarenakan porsi online lebih special, ketentuan tersebut telah disepakati antara kedua belah pihak aplikasi online dan pemilik kedai. Dalam Pandangan Hukum Ekonomi Syari’ah cara penentuan harga di Ayam Geprek Mas Boy pada system online dan offline sudah sesuai, karena pihak Ayam Geprek Mas Boy telah melakukan kewajibannya dengan adil dan sesuai dengan syari’at islam. Kata kunci : Harga, Online, Offline. ABSTRACT In today's global era, technological advances provide convenience for humans in various fields, one of which is in carrying out buying and selling transactions. Many people around Kota Bandar Lampung have implemented an online buying and selling system, one of which is related to ordering through online buying and selling of food products. Ayam Geprek Mas Boy sebesi branch is one type of business that takes advantage of the development of an increasingly modern buying and selling system, especially in online and offline buying and selling systems. There is a price difference between the online and offline systems in the Ayam Geprek Mas Boy business This research includes field research using a qualitative descriptive approach, the data sources in this study consist of secondary data and primary data with data collection methods, interviews and documentation. With the formula, namely What is the practice of determining online and offline buying and selling prices in the food business at Ayam Geprek Mas Boy Sebesi branch Bandar Lampung? Thenwhat is the view of Sharia Economic Law on the practice of determining online and offline buying and selling prices in the food business in the review of Sharia Economic Law in Ayam Geprek Mas Boy Sebesi Bandar Lampung branch? And the purpose of the research is to find out the practice of determining online and offline buying and selling prices in the food business at Ayam Geprek Mas Boy Sebesi Bandar Lampung branch, then to find out the views of Sharia Economic Law on the practice of determining online and offline buying and selling prices in the food business in the review of Sharia Economic Law at Ayam Geprek Mas Boy Sebesi Bandar Lampung branch The results of the studyn The determination of the selling price of geprek chicken in the offline system in each portion is determined based on several indicators of selling price determination, namely the price of basic ingredients. So if the price of basic commodities increases, the products sold will automatically increase. While online prices are higher than regular prices, this is because the online portion is more special, these provisions have been agreed between both parties to the online application and the shop owner. In the view of Sharia Economic Law, the method of determining the price at Ayam Geprek Mas Boy in the online and offline systems is appropriate, because Ayam Geprek Mas Boy has carried out its obligations fairly and in accordance with Islamic law. Keywords : Price, Online, Offline.

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