Lares, Rivaldi (2024) PENGARUH GREEN PRODUCT KNOWLEDGE, GREEN TRUST, DAN PERCEIVED PRICE TERHADAP GREEN PURCHASE INTENTION KONSUMEN ROSTER RAMAH LINGKUNGAN BERDASARKAN PERSPEKTIF ETIKA BISNIS ISLAM (Studi Konsumen Produk Roster Ramah Lingkungan di Kota Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.
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Abstract
ABSTRAK Isu keberlanjutan semakin menjadi perhatian global seiring dengan meningkatnya kesadaran terhadap dampak perubahan iklim dan kerusakan lingkungan yang diakibatkan oleh aktivitas manusia. Produk roster ramah lingkungan memberikan kontribusi signifikan dalam mewujudkan bangunan hijau yang efisien dan berkelanjutan. Rumusan masalah pada penelitian ini adalah apakah green product knowledge , green trust, perceived price berpengaruh signifikan terhadap green purchase intention yang tinjau dari perspektif etika bisnis Islam. Penelitian ini bertujuan untuk mengetahui apakah green product knowledge , green trust, perceived price berpengaruh signifikan terhadap green purchase intention yang tinjau dari perspektif etika bisnis Islam. Penelitian ini berjenis penelitian deskriptif menggunakan metode kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer. Teknik pengumpulan data pada penelitian ini menggunakan studi kepustakaan dan penyebaran kuisioner kepada konsumen roster di kota Bandar Lampung. Untuk pengolahan data yang sudah terkumpul pada penelitian ini menggunakan program SPSS Versi 26. Hasil penelitian menunjukkan green product knowledge mempunyai hubungan yang tidak signifikan terhadap green purchase intention. Kemudian green trust tidakberpengaruh signifikan terhadap green purchase intention. Perceived price berpengaruh signifikan terhadap green purchase intention.Green product knowledge, green trust, perceived price berpengaruh secara simultan terhadap green purchase intention. Lebih lanjut dalam etika bisnis Islam green produk knowledge, green trust, perceived priceharus memahami ilmu penting kajian maqashid al-shariah. Kata Kunci : Green Product Knowledge, Green Trust, Perceived Price, Roster, Etika Bisnis Islam. ABSTRACT The issue of desirability is increasingly becoming a global concern as awareness of the impacts of climate change and environmental damage caused by human activities increases. The list of environmentally friendly products makes a significant contribution to realizing efficient and sustainable green buildings. The formulation of the problem in this research is whether knowledge of environmentally friendly products, environmentally friendly beliefs, perceived price have a significant effect on environmentally friendly purchasing intentions viewed from the perspective of Islamic business ethics. This research aims to determine whether environmentally friendly product knowledge, environmentally friendly beliefs, perceived price have a significant effect on environmentally friendly purchasing intentions viewed from the perspective of Islamic business ethics. This research is descriptive research using quantitative methods. The data used in this research is primary data. The data collection technique in this research uses literature study and distributing questionnaires to a list of consumers in Bandar Lampung City. To process the data collected in this research using the SPSS Version 26 program. The research results show that knowledge of environmentally friendly products has an insignificant relationship with environmentally friendly purchasing intentions. Then green trust has no significant effect on environmentally friendly purchasing intentions. Perceived price has a significant effect on environmentally friendly purchasing intentions. Green product knowledge, green trust, perceived price simultaneously influence environmentally friendly purchasing intentions. Furthermore, in Islamic business ethics, knowledge of green products, green trust, perceived price must understand the important knowledge of maqashid al-shariah studies. Keywords : Green Product Knowledge, Green Trust, Perceived Price, Green Purchase Intention, Roster, Islamic Business Ethics.
Item Type: | Thesis (Diploma) |
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Subjects: | Manajemen Bisnis Syariah |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Bisnis Syariah |
Depositing User: | LAYANAN PERPUSTAKAAN UINRIL REFERENSI |
Date Deposited: | 13 Nov 2024 04:26 |
Last Modified: | 13 Nov 2024 04:26 |
URI: | https://repository.radenintan.ac.id/id/eprint/36268 |
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