TINJAUAN HUKUM EKONOMI SYARIAH TERHADAP PRAKTIK PEMASARAN PRODUK SISTEM HARGA CORET PADA TOKO PAKAIAN (Studi Toko Qeena Shop Sukarame Bandar Lampung)

YAURI, YOLANDA (2024) TINJAUAN HUKUM EKONOMI SYARIAH TERHADAP PRAKTIK PEMASARAN PRODUK SISTEM HARGA CORET PADA TOKO PAKAIAN (Studi Toko Qeena Shop Sukarame Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Mayoritas masyarakat akan tertarik berbelanja, dengan potongan harga, menjadi faktor pemicu utama, serta memanfaatkan peluang bagi para pihak pedagang untuk membuat strategi yang tepat dalam pemasaran produk, untuk menarik minat daya pembeli, dan memperoleh keuntungan, salah satunya menawarkan promosi dengan teknik harga coret pada pemasaran produk. Pengaplikasian harga coret, terjadinya perubahan harga produk setiap minggu, disebabkan adanya kesalahan pada penulisan nominal harga produk oleh pegawai, dibuktikan oleh perbedaan data harga produk, serta kurangnya penjelasan terkait deskripsi produk tersebut, sehingga menggiring opini masyarakat ke indikasi tindakan manipulasi harga. Hal itulah yang dilakukan di Toko Qeena Shop, Sukarame, Bandar Lampung. Rumusan masalah dalam penelitian ini yaitu, praktik pemasaran produk sistem harga coret, dan Tinjauan menurut Hukum Ekonomi Syari’ah, yang dilakukan ditoko Qeena Shop, Sukarame, Bandar Lampung. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana praktik pemasaran produk sistem harga coret, dan Tinjauan Hukum Ekonomi Syari’ah di Toko Qeena Shop. Jenis penelitian ini menggunakan penelitian lapangan (field research),sifat penelitian ini yaitu deskriptif analisis. Sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang meliputi observasi, wawancara, dokumentasi, dan pengolahan data yaitu editing, sistematis, kemudian analisis dengan metode kualitatif, pendekatan berfikir secara induktif. Berdasarkan hasil penelitian dapat ditarik kesimpulan, praktik pemasaran produk sistem harga coret yang dilakukan secara langsung di toko Qeena Shop, adanya 2 pengelompokan produk. Promosi dilakukan produk seminggu sekali, dan setiap bulan sekali, metode pembayaran menggunakan ATM dan Cash. Tinjauan Hukum Ekonomi Syariah praktik pemasaran produk dengan harga coret yang dilakukan di toko tersebut, telah sesuai dengan prinsip pemasaran, yang diajarkan oleh nabi Muhammad saw, berdasarkan di Tinjau Hukum Ekonomi Syari’ah di perbolehkan,dan sah hukumnya selagi tidak ada pihak yang dirugikan, hanya saja terdapat kesalah pahaman diantara pihak pengelola dengan pembeli, terkait kurangnya penjelasan deskripsi produk, serta perbedaan data harga produk, yang menyebabkan penurunan omset di Toko tersebut. Kata Kunci: Praktik Pemasaran, Harga Coret. ABSTRACT The majority of people today prefer discounts in shopping, which is the main trigger factor, as well utilizing opportunities for traders to make the right strategy in product marketing, to attract buyers, and make a profit, one of which offers promotions with the strike price technique in product marketing. Application of the strikethrough price, there is a change in product prices every week, which is caused by an error in writing the nominal price of the product by employees, as evidenced by differences in product price data, as well as a lack of explanation regarding the product description, thus leading public opinion to indications of price manipulation. This is what was done at the Qeena Shop, Sukarame, Bandar Lampung. The formulation of the problem in this study, namely, the marketing practices of the crossed-out price system products, and the Review according to Sharia Economic Law, which is carried out at the Qeena Shop, Sukarame, Bandar Lampung. The purpose of this research is to find out how the marketing practices of the strike price system products, and the Review of Sharia Economic Law at the Qeena Shop. This type of research uses field research, the nature of this research is descriptive analysis. The data sources used are primary data and secondary data. Data collection methods include observation, interviews, and documentation, and data processing, namely editing, systematizing, then analyzing with qualitative methods, inductive thinking approach. Based on the results of the research, it can be concluded that the marketing practice of the product price system is carried out directly at the Qeena Shop store, Sukarame, Bandar Lampung, there are 2 product groupings. Promotions are carried out for products once a week, and a month, the payment using are ATM and Cash. Review of Sharia Economic Law the practice of marketing products at strikethrough prices carried out in the shop, and has been in accordance with marketing principles, and in accordance with what was taught by the prophet Muhammad saw, based on the Review of Sharia Economic Law is permissible, and legal as long as no party is harmed, it's just that there is a misunderstanding between the manager and the buyer, regarding the lack of explanation of product descriptions, as well as differences in product price data, which causes a decrease in turnover at the store. Keywords: Marketing Practices, Strikethrough price.

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