A MULTIMODAL DISCOURSE ANALYSIS OF PROPERTY ADVERTISEMENT IN LAMPUNG

FITRIA, AYU RAMADOLAH (2023) A MULTIMODAL DISCOURSE ANALYSIS OF PROPERTY ADVERTISEMENT IN LAMPUNG. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT The research was about A Multimodal Discourse Analysis Of Property Advertisment In Lampung. Advertising is ultilized to promote certain product and attract the attention of potential costumer to purchase the product. In the study, the researcher use advertisement broadcasted though an electronic form namely property house. The advertisement is audiovisual, and form of the massage include sound and moving images. The analys is in study used a multimodal analysis focus on multimodal sistem. Qualitative research was used as the methodology. The study found that this advertisement covers the five aspect of the multimodal semiotic system : linguistic, visual, audio, gestural and location. These five aspect are intograted to convey the core massage in property advertisement. After analyzeing the data, there were some points of the result. The first, advertisement structure consists of verbal and visual text to persuade and influence buyers decision. Seconds, the text is completed in speech alone, picture, motion, graphic and influencing act of comunication. Keywords: Advertisement Property, Multimodal, Qualitative Research

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