Dera, Liana Ningrum (2022) PENGARUH KEMUDAHAN PENGGUNAAN MOBILE BANKING DAN MARKETPLACE TERHADAP PERILAKU KONSUMTIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus pada Generasi Millennial di Bandar Lampung). Diploma thesis, UIN RADEN INTAN LAMPUNG.
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Abstract
ABSTRAK Teknologi informasi yang mudah ini kini telah dimanfaatkan untuk memenuhi kebutuhan manusia, salah satunya adalah informasi pada urusan perbelanjaan atau pemenuhan kebutuhan melalui marketplace dan semakin dipermudah dengan adanya mobile banking yang memudahkan konsumen dalam melakukan pembayaran. Rumusan masalah dalam penelitian ini apakah Mobile Banking dan Marketplace berpengaruh terhadap Perilaku Konsumtif dikaji dalam pandangan Ekonomi Islam dan Tujuannya yaitu untuk mengetahui apakah terdapat pengaruh kemudahan penggunaan Mobile Banking dan Marketplace terhadap perilaku konsumtif dalam perspektif Ekonomi Islam Generasi Milennial di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data primer yang mana data tersebut diperoleh melalui bantuan instrumen penelitian berupa kuesioner. Kuesioner tersebut dibagikan kepada 100 orang responden. Pengambilan sampel dilakukan menggunakan teknik Purposive Sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu dengan kriteria generasi milenial yang dapat mengoperasikan smartphone serta bisa menggunakan mobile banking dan marketplace. Hasil penelitian menunjukkan bahwa terdapat pengaruh Kemudahan Penggunaan Mobile Banking dan Marketplace terhadap Perilaku Konsumtif. Hasil hipotesis pertama hasilnya diterima. Artinya, Mobile Banking berpengaruh terhadap Perilaku Konsumtif. Hipotesis kedua hasilnya diterima. Artinya, Marketplace berpengaruh terhadap Perilaku Konsumtif dan dalam hipotesis ketiga hasilnya diterima. Artinya, Mobile Banking dan Marketplace kedua variabel berpengaruh terhadap Perilaku Konsumtif dalam perspektif ekonomi islam. Kata Kunci : Mobile Banking, Marketplace, Perilaku Konsumtif dalam Perspektif Ekonomi Islam ii ABSTRACT This easy information technology has now been used to meet human needs, one of which is information on shopping matters or meeting needs through the marketplace and is made easier by the existence of mobile banking which makes it easier for consumers to make payments. The formulation of the problem in this study whether Mobile Banking and Marketplace have an effect on Consumptive Behavior is studied in the view of Islamic Economics and the aim is to find out whether there is an effect of ease of use of Mobile Banking and Marketplace on consumptive behavior in the perspective of the Islamic Economy of the Millennial Generation in Bandar Lampung. This study uses a quantitative approach. The type of data used in this study is primary data where the data is obtained through the help of research instruments in the form of a questionnaire. The questionnaire was distributed to 100 respondents. Sampling was carried out using the purposive sampling technique, which is a sampling technique with certain considerations with the criteria of the millennial generation who can operate smartphones and can use mobile banking and marketplaces. The results show that there is an effect of Ease of Use of Mobile Banking and Marketplace on Consumptive Behavior. The results of the first hypothesis are accepted. That is, Mobile Banking has an effect on Consumptive Behavior. The second hypothesis is accepted. That is, Marketplace has an effect on Consumptive Behavior and in the third hypothesis the results are accepted. That is, Mobile Banking and Marketplace both variables have an effect on Consumptive Behavior in the perspective of Islamic economics. . Keywords: Mobile Banking, Marketplace, Consumptive Behavior in the perspective of Islamic economics
Item Type: | Thesis (Diploma) |
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Subjects: | Manajemen Bisnis Syariah |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Bisnis Syariah |
Depositing User: | LAYANAN PERPUSTAKAAN UINRIL REFERENSI |
Date Deposited: | 11 Aug 2022 06:58 |
Last Modified: | 11 Aug 2022 06:58 |
URI: | https://repository.radenintan.ac.id/id/eprint/20475 |
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