AN ANALYSIS OF EUPHEMISM ON THE COMMENT SECTION OF BRAD MONDO’S YOUTUBE CHANNEL

ARRINA, FEBRIANI (2024) AN ANALYSIS OF EUPHEMISM ON THE COMMENT SECTION OF BRAD MONDO’S YOUTUBE CHANNEL. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT In this research, this study focused on three objectives: 1.) To find out what types of euphemisms appear most frequently in the comments section of Brad Mondo's YouTube video channel. 2.) To find out the function of euphemisms in the comments column on Brad Mondo's YouTube video channel. 3.) To find out the meaning of euphemisms in the comments column of Brad Mondo's YouTube Video Channel. This research used qualitative descriptive analysis, using comments from Brad Mondo's videos. Titled “Hair Stylist's Reaction to Chaotic Copper Hair Makeover and Hair Stylist's Reaction to Chaotic Home Relaxation Video". The analysis carried out includes data condensation, presentation and drawing conclusions. In addition, investigative triangulation was used to increase the validity and reliability of the data. The research results revealed 7 of 16 types of expressive speech acts in comments, including: Metaphors, Clippings, Acronyms, Hyperbole, Litotes, Synecdoche, General for Specific. Among them, the most frequently used metaport was 16 times. The reason is, Brad Mondo's second video conveys inspirational messages that reflect experiences and problems that are often experienced in the context of comments. Then, to describe the meaning of euphemisms in the comments column, researchers first examined the context, namely the content of two Brad Mondo videos. There are four different functions that emerge: protecting or guarding the speaker, avoiding taboos, politeness, and avoiding offensive sentence elements. The metaphor function dominates, used 16 times. This happened because of the positive response from netizens, including support, praise and thanks in their comments on Brad Mondo's video. Keywords: Brad Mondo, Euphemism, YouTube Comments.

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