A SEMIO – PRAGMATIC ANALYSIS ON TESLA CAR PRINTED ADVERTISEMENT

Rizka, Aulia (2024) A SEMIO – PRAGMATIC ANALYSIS ON TESLA CAR PRINTED ADVERTISEMENT. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT A SEMIO – PRAGMATIC ANALYSIS ON TESLA CAR PRINTED ADVERTISEMENT By: Rizka Aulia Most people around the world require correct words and language in order to promote their products. For example, by using advertisements with images of products, the messages contained in the advertisements, and the language contained in the advertisements are concise and clear language so that the readers can understand and are interested in trying the product, and the message conveyed is not just for one or two or a small group, but can be seen in a national and even international context. The data of this research is taken from the results found from the advertisement contain the same icon and symbol but with a different index, the image in the advertisement is a sign that the speaker want to show the product through the advertisement to the reader. The language contained on Tesla Car printed advertisement either directly or indirectly by using Yule‟s pragmatic theory. Based on the research findings, it can be concluded that in the five printed advertisements obtained there are only three classifications of speech acts including declarations, representatives and directives. It can also be found that the nature of the five advertisements uses direct and indirect sentences. The results of the study show that by using advertisements, speakers can convey messages based on the required functions. Keyword : Linguistic, Semiotic, Pragmatic, Tesla Car Advertisement

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