AN ANALYSIS OF POLITENESS STRATEGIES USED BY SIMON SINEK IN TED TALK SHOW

RISTIKA, DAMAYANTI (2023) AN ANALYSIS OF POLITENESS STRATEGIES USED BY SIMON SINEK IN TED TALK SHOW. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT Politeness Strategy is a strategy that has a concern on saving hearers face by formuating an expression that is less thretening for the hearer‟s face. The purposes of politeness strategy is to avoid and minimizing the FTA ( Face-Threatening Act) that ocurred in communication . The aim of this research was to find out the types of the Politeness Strategies which produced by Simon Sinek and the direct and indirect speech act based on Yule‟s theory. This thesis aims to analyze the phenomenon of politeness strategies used in the presentation “Simon Sinek TED Talk Show.” This research applies politeness theory, particularly the framework proposed by Brown and Levinson, to understand how Simon Sinek and other participants in this show employ politeness strategies in their speech, striking a balance between self-expression and maintaining social harmony. Through text analysis and interviews, this study identified and evaluated various politeness strategies used by Simon Sinek. The design of this research was descriptive qualitative research and used miles and huberman theory to obtain the data. There were some steps to get the data such as downloaded the video, watched the video, read the dialogue, collected the data, and categorized the data based on theory. Then to analyze the data, there were some steps such as data condensation, data displaying, and drawing and verifying conclusion. Investigator triangulation was used to validate the data. Keyword : Direct Speech, Indirect Speech, Politeness Strategies, Speech Acts

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