ANALISIS PENGARUH TECHNOLOGY USAGE, SOCIAL MEDIA USAGE DAN PENGETAHUAN INVESTASI TERHADAP MINAT MAHASISWABERINVESTASI DI PLATFORM REKSADANA SYARIAH DIGITAL (Studi Pada Mahasiswa UIN Raden Intan Lampung)

MELY, AMBAR WATI (2023) ANALISIS PENGARUH TECHNOLOGY USAGE, SOCIAL MEDIA USAGE DAN PENGETAHUAN INVESTASI TERHADAP MINAT MAHASISWABERINVESTASI DI PLATFORM REKSADANA SYARIAH DIGITAL (Studi Pada Mahasiswa UIN Raden Intan Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Saat ini kegiatan investasi telah banyak gemari khususnya pada kalangan generasi z hal ini terlihat dari jumlah kenaikan investor pada pasar modal yang terus mengalami kenaikan disetiap tahunnya. Faktanya kenaikan jumlah investor di Indonesia ini masih tergolong rendah jika dibandingkan dengan negara tetangga seperti Malaysia dan Singapore hal ini dikarenakan masih kurangnya pemahaman penggunaan pada teknlogi, sosial media dan literasi terkait investasi. Serta adanya research gap pada penelitian-penelitian terdahulu. Rumusan masalah apakah technology usage, social media usage, dan pengetahuan investasi berpengaruh secara parsial terhadap minat mahasiswa berinvestasi? Apakah technology usage, social media usage dan pengetahuan investasi berpengaruh secara simultan terhadap minat mahasiswa berinvestasi?. Metode penellitian yang digunakan dalam penelitian ini adalah menggunakan pendekatan kuantitatif. Pengambilan sampel yaitu dengan rumus slovin sebanyak 85 responden. Menggunakan analisis regresi linier berganda dengan alat bantu SPSS 26 for windows. Hasi penelitian menunjukan hasil Uji parsial (T) di peroleh bahwa variabel technology usage memiliki thitung sebesar 0,768 < ttabel 1,989 dengan nilai signifikansi 0,445 > 0,05 maka technology usage tidak berpengaruh secara signifikan. Variabel social media usage memiliki thitung sebesar 3,379 > ttabel 1,989 dengan nilai signifikansi 0.001 < 0,05 maka social media usage berpengaruh secara signifikan. Variabel pengetahuan investasi memiliki thitung sebesar 5,206 > ttabel 1,989 dengan nilai signifikansi 0.000 < 0,05 maka pengetahuan investasi berpengaruh secara signifikan. Hasil Uji simultan (F) bahwa diperoleh nilai signifikansi 0,000 < 0,05 sehingga variabel technology usage, social media usage dan pengetahuan investasi berpengaruh secara simultan. Kata kunci: penggunaan teknologi, penggunaan sosial media, pengetahuan investasi, minat investasi. ABSTRACT Currently investment activities have become a real trend that is in great demand, especially among the general public and students, this can be seen from the increase in the number of investors in the capital market which continues to increase every year. The fact is that the increase in the number of investors in Indonesia is still relatively low when compared to neighboring countries such as Malaysia and Singapore. This is due to a lack of understanding of the use of technology, social media and investment-related literacy. As well as the existence of research gaps in previous studies. The formulation of the problem whether technology usage, social media usage, and investment knowledge have a partial effect on students' interest in investing? Do technology usage, social media usage, and investment knowledge simultaneously influence students' interest in investing? The research method used in this study is to use a quantitative approach. Sampling is with the Slovin formula as many as 85 respondents. Using Multiple Linear Regression analysis with SPSS 26 for windows. The results of the study show that the results of the partial test (T) show that the technology usage variable has a tcount of 0.768 < ttable 1.989 with a significance value of 0.445 > 0.05, so technology usage has no significant effect. The social media usage variable has a tcount of 3.379 > ttable 1.989 with a significance value of 0.001 <0.05, so social media usage has a significant effect. The investment knowledge variable has a tcount of 5.206 > ttable 1.989 with a significance value of 0.000 <0.05, investment knowledge has a significant effect. Simultaneous test results (F) that obtained a significance value of 0.000 <0.05 so that the variables of technology usage, social media usage and investment knowledge have a simultaneous effect. Keywords: technology usage, social media usage, investment knowledge, interest in investing.

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