ANALISIS PENGARUH MERGER TIGA BANK SYARIAH, KUALITAS LAYANAN, BRAND IMAGE TERHADAP LOYALITAS NASABAH BSI DI BANDAR LAMPUNG MENURUT PRESPEKTIF EKONOMI ISLAM

SISI, KARUNIA UTAMI (2023) ANALISIS PENGARUH MERGER TIGA BANK SYARIAH, KUALITAS LAYANAN, BRAND IMAGE TERHADAP LOYALITAS NASABAH BSI DI BANDAR LAMPUNG MENURUT PRESPEKTIF EKONOMI ISLAM. Diploma thesis, UIN Raden Intan Lampung.

	PDF Download (6MB)
	PDF Restricted to Repository staff only Download (6MB)

Abstract

ABSTRAK Bank Syariah Indonesia merupakan institusi perbankan yang berdasarkan syariah islam. Rumusan masalah dalam penelitian ini adalah bagaimana merger tiga bank syariah mempengaruhi loyalitas nasabah Bank Syariah Indonesia, bagaimana kualitas layanan mempengaruhi loyalitas nasabah Bank Syariah Indonesia, bagaimana brand image mempengaruhi loyalitas nasabah Bank Syariah Indonesia, bagaimana merger, kualitas layanan dan brand image berpengaruh secara simultan terhadap loyalitas nasabah Bank Syariah Indonesia dan bagaimana merger, kualitas layanan dan brand image terhadap loyalitas nasabah ditinjau dalam prespektif ekonomi islam . Tujuan penelitian ini adalah untuk menjelaskan merger mempengaruhi loyalitas nasabah Bank Syariah Indonesia, untuk menjelaskan kualitas layanan mempengaruhi loyalitas nasabah Bank Syariah Indonesia, untuk menjelaskan brand image mempengaruhi loyalitas nasabah Bank Syariah Indonesia, untuk menelaskan merger kualitas layanan dan brand image berpengaruh secara simultan terhadap loyalitas nasabah Bank Syariah Indonesia dan untuk menjelaskan merger kualitas layanan dan brand image terhadap loylitas nasabah dalam prespektif Ekonomi Islam. Penelitian ini menggunakan metode pendekatan kuantitatif, jenis penelitian bersifat deskriptif analis. Teknik pengambilan data menggunakan metode non-probability sampling yakni dengan metode proposive sampling. Sempel dalam penelitian ini adalah 104 responden yakni nasabah Bank Syariah Indonesia di Bandar Lampung. Teknik pengumpulan data menggunakan kuisioner. Hasil penelitian ini menujukan bahwa Merger Tiga Bank Syariah berpengaruh positif dan signifikan terhadap Loyalitas Nasabah, Kualitas layanan berpengaruh positif dan signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh negatif dan tidak signifikan terhadap Loyalitas nasabah, Merger Tiga Bank Syariah, Kualitas Layanan dan Brand Image secara simultan berpengaruh signiikan terhadap Loyalitas Nasabah dan merger tiga Bank Syariah kualitas layanan dan brand image terhadap loylitas nasabah telah sesuai dengan prefektif ekonomi Islam. Kata Kunci : Merger Tiga Bank Syariah, Kualitas Layanan, Brand Image Loyalitas Nasabah. ABSRACT Bank Syariah Indonesia is a banking institution based on Islamic sharia. The formulation of the problem in this study is how does the merger of three Islamic banks affect customer loyalty of Bank Syariah Indonesia, how does service quality affect customer loyalty of Bank Syariah Indonesia, how does brand image affect customer loyalty of Bank Syariah Indonesia, how does merger, service quality and brand image affect simultaneously Bank Syariah Indonesia's customer loyalty and how it merges, service quality and brand image on customer loyalty are reviewed from an Islamic economic perspective. The purpose of this study is to explain mergers affecting customer loyalty at Bank Syariah Indonesia, to explain service quality affecting customer loyalty at Bank Syariah Indonesia, to explain brand image affecting customer loyalty at Bank Syariah Indonesia, to explain mergers of service quality and brand image simultaneously influencing customer loyalty. Bank Syariah Indonesia and to explain the merger of service quality and brand image on customer loyalty in the perspective of Islamic Economics. This research uses a quantitative approach method, this type of research is descriptive analysis. The data collection technique uses the non-probability sampling method, namely the proposive sampling method. The samples in this study were 104 respondents, namely customers of the Indonesian Sharia Bank in Bandar Lampung. Data collection techniques using a questionnaire. The results of this study indicate that the Merger of Three Islamic Banks has a positive and significant effect on Customer Loyalty, Service Quality has a positive and significant effect on Customer Loyalty, Brand Image has a negative and insignificant effect on Customer Loyalty, Merger of Three Islamic Banks, Service Quality and Brand Image simultaneously has a significant effect on customer loyalty and the merger of three Islamic banks, service quality and brand image on customer loyalty are in accordance with Islamic economic prefectives. Keywords: Merger of Three Islamic Banks, Service Quality, Brand Image Customer Loyalty.

Actions (login required)

View Item