ANALISIS PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN PRODUK DIKALANGAN WIRAUSAHA PEREMPUAN MUSLIM DALAM PRESPEKTIF EKONOMI ISLAM (studi Pada Toko Indah Jilbab Desa Jati Baru Kecamatan Tanjung Bintang Kabupaten Lampung Selatan)

DIAN, WAHYUNI (2023) ANALISIS PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PEMASARAN PRODUK DIKALANGAN WIRAUSAHA PEREMPUAN MUSLIM DALAM PRESPEKTIF EKONOMI ISLAM (studi Pada Toko Indah Jilbab Desa Jati Baru Kecamatan Tanjung Bintang Kabupaten Lampung Selatan). Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT Social media has become an important tool in the marketing business. The two main benefits of marketing in social media are in the form of increased exposure or exposure and the level of emergence of information. However, social media also has two sides of the coin, the other is profitable, but it also brings potential fraud. There are various types of fraud modes carried out by unscrupulous individuals by utilizing social media as a means of buying and selling. The formulation of the problem in this study is 1) How is the use of social media as a means of marketing products among women entrepreneurs in the prespactive Islamic economy? 2) What is the impact of marketing products using social media? This research is a type of qualitative research, where the author immediately plunges into the field (field research). Data sources come from primary and secondary data sources. The data collection methods used are observation, interviews and documentation. Data processing is carried out by descriptive analysis method. The results of the study concluded that: 1) The impact of marketing products using social media has implications in two impacts, namely positive impacts and negative impacts. The positive impact received by Indah Jilbab store is in the form of an increase in income or profit from product sales, getting free pronosi facilities and being able to reach a wider market. The negative impact is the occurrence of unhealthy business competition where exposure to business 2) The use of social media as a means of marketing products among women entrepreneurs in an Islamic economic perspective, is in accordance with Islamic sharia values. The use of social media is done by maximizing content, making it an advertising medium, used to introduce products with quality and also designs that are not marketable, used to provide the best service for consumers, utilizing various features provided by Instagram

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