Feni, Julita (2023) PENGARUH SPORT EVENT, DESTINATION IMAGE, DAN FASILITAS HALAL TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DALAM PERSPEKTIF EKONOMI ISLAM. Diploma thesis, UIN Raden Intan Lampung.
Full text not available from this repository.Abstract
ABSTRAK Pertumbuhan pariwisata sangat erat kaitannya dengan pergerakan wisatawan dalam negeri maupun internasional. Hal ini menunjukkan bahwa pariwisata tidak dapat berjalan tanpa adanya wiisatawan. Tanjung setia merupakan desa yang terletak di kecamatan pesisir selatan kabupaten pesisir barat dengan kekhasan sumber daya alam yang tingggi untuk menyelenggarakan kegiatan pariwisata olahraga seperti acara kejuaraan dunia surfing krui pro WSL (Word Surf Liga). Dalam minat berekunjung kembali biasanya wisatawan menentukan beberapa alasan untuk berkunjung kembali. Rumusan Masalah dalam penelitian ini adalah apakah sport event berpengaruh terhadap minat berkunjung kembali wisatawan? apakah destination image berpengaruh terhadap minat berkunjung kembali?. apakah fasilitas halal berpengaruh terhadap minat berkunjung kembali? Kemudian apakah sport event, destination image dan fasilitas halal berpengaruh secara bersama-sama terhadap minat berkunjung kembali wisatawan dalam perspektif ekonomi islam?. penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan field research. Penelitian dilakukan di objek wisata pantai tanjung setia kabupaten pesisir barat. Populasi dalam penelitian ini adalah wisatawan yang sudah pernah berkunjung minimal 1 kali ke objek wisata pantai tanjung setia. Sampel yang digunakan dalam penelitian ini sebanyak 96 orang dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa sport event (X1) tidak berpengaruh terhadap minat berkunjung kembali wisatawan. Destination image (X2) berpengaruh postitif dan signifikan terhadap minat berkunjung kembali. Fasilitas halal (X3) berpengaruh positif dan signifikan terhadap minat berkunjung kembali wisatawan.dan sport event (X1), Destination image (X2), dan Fasilitas halal (X3) secara bersama�sama berpengaruh positif dan signifikan terhadap minat berkunjung kembali menurut persektif ekonomi islam (Y). Kata Kunci: Sport Event,Destination Imge, Fasilitas Halal, Minat Berkunjung Kembali, Perspektif Ekonomi Islam ABSTRACT Tourism growth is closely related to the movement of domestic and international tourists. This shows that tourism cannot run without tourists. Tanjung Setia is a village located in the South Coastal District of the West Coast District with the uniqueness of high natural resources for organizing sports tourism activities such as the WSL (Word Surf League) World Surf Championship. In the interest of visiting again, tourists usually determine several reasons to visit again. The formulation of the problem in this study is whether sports events affect tourists' intention to return? Does the destination image affect the intention to visit again? do halal facilities affect the intention to visit again? Then do sports events, destination image and halal facilities have a joint effect on the intention of visiting tourists again in an Islamic economic perspective? This study uses a type of quantitative research with a field research approach. The research was conducted at Tanjung Setia beach tourism object, West Coast district. The population in this study were tourists who had visited at least 1 time to the Tanjung Setia beach attraction. The sample used in this study was 96 people with a purposive sampling technique. The results of this study indicate that sport events (X1) have no effect on tourists' intention to revisit. Destination image (X2) has a positive and significant effect on the intention to visit again. Halal facilities (X3) have a positive and significant effect on tourists' intention to return. Sport events (X1), Destination image (X2), and Halal facilities (X3) together have a positive and significant effect on returning intentions according to an Islamic economic perspective (Y). Keywords: Sport Event, Destination Image, Halal Facilities, Interest in Returning, Islamic Economic Perspective
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | Ekonomi Islam |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Islam |
| Depositing User: | LAYANAN PERPUSTAKAAN UINRIL REFERENSI |
| Date Deposited: | 06 Jun 2023 04:27 |
| Last Modified: | 06 Jun 2023 04:27 |
| URI: | http://repository.radenintan.ac.id/id/eprint/28460 |
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