OPTIMALISASI PENGEMBANGAN PROGRAM ONE VILLAGE ONE PRODUCT (OVOP) SEBAGAI UPAYA MEWUJUDKAN PEMBERDAYAAN EKONOMI MASYARAKAT DI TENGAH PANDEMI COVID-19 PERSPEKTIF EKONOMI ISLAM (Studi pada Kelurahan Segala Mider, Kecamatan Tanjung Karang Barat, Kota Bandar Lampung)

KHODIJAH, AMANAH (2023) OPTIMALISASI PENGEMBANGAN PROGRAM ONE VILLAGE ONE PRODUCT (OVOP) SEBAGAI UPAYA MEWUJUDKAN PEMBERDAYAAN EKONOMI MASYARAKAT DI TENGAH PANDEMI COVID-19 PERSPEKTIF EKONOMI ISLAM (Studi pada Kelurahan Segala Mider, Kecamatan Tanjung Karang Barat, Kota Bandar Lampung). Diploma thesis, UIN Raden Intan Lampung.

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Abstract

ABSTRAK Program One Village One Product (OVOP) dilakukan sebagai upaya untuk menekankan pada nilai tambah produk unggulan lokal serta mendorong semangat menciptakan kemandirian ekonomi masyarakat. Apakah program One Village One Product (OVOP) yang telah diterapkan di beberapa industri keripik pisang yang telah bersertifikasi resmi produk One Village One Product (OVOP) di Kecamatan Segala Mider berdampak secara signifikan terhadap peningkatan pendapatan, penyerapan tenaga kerja, dan pemberdayaan masyarakat di Kelurahan Segala Mider Kecamatan Tanjung Karang Barat di masa pandemi covid�19? Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh pengembangan program One Village One Product (OVOP) ini terhadap peningkatan kesejahteraan masyarakat dan penyerapan tenaga kerja di Kelurahan Segala Mider, Tanjung Karang Barat, serta pandangan ekonomi Islam terhadap pengembangan program One Village One Product (OVOP) ini. Jenis penelitian ini adalah penelitian lapangan (field research) dan sifat penelitian ini adalah penelitian kualitatif deskriptif. Sumber data yang digunakan adalah data primer dan sekunder. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Metode analisis data yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Dalam pelaksanaannya, program One Village One Product (OVOP) yang diterapkan kepada beberapa industri keripik pisang di Kelurahan Segala Mider belum menciptakan kemandirian dan kesejahteraan masyarakat sekitar kelurahan melalui pemberdayaan yang dilakukan oleh para pelaku industri walaupun sudah menerapkan prinsip pemberdayaan pada ekonomi Islam. Kata kunci: kesejahteraan, one village one product , tenaga kerja. ABSTRACT The One Village One Product (OVOP) program is carried out as an effort to develop the people's economy based on local potential, produce and develop products that are able to compete in the global market while still emphasizing the added value of local superior products and encouraging the spirit of creating community economic independence. Does the One Village One Product (OVOP) program that has been implemented in several banana chip industries that have been officially certified as One Village One Product (OVOP) in the Segala Mider Sub-district have a significant impact on increasing income, employment, and community empowerment in the Segala Mider District during the covid-19 pandemic? The purpose of this study was to find out how the influence of the development of the One Village One Product (OVOP) program on improving community welfare and employment in the Segala Mider Village, Tanjung Karang Barat, as well as the view of Islamic economics on the development of the One Village One Product (OVOP) program. This type of research is field research and the nature of this research is descriptive qualitative research. Sources of data used are primary and secondary data. Data collection techniques include observation, interviews, and documentation. Data analysis methods used are data collection, data reduction, data presentation, and find out the conclusions. In its implementation, the One Village One Product (OVOP) program which was applied to several banana chip industries in the All Mider Sub-District has not created self-sufficiency and prosperity for the community around the kelurahan through empowerment carried out by industry players even though they have applied the principle of empowerment to the Islamic economy. Keywords: one village one product, economic welfare, labors

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