MANAJEMEN HUMAS DI PONDOK PESANTREN DARUL ULUM TULANG BAWANG BARAT

Rizki, Rahman Arifin (2022) MANAJEMEN HUMAS DI PONDOK PESANTREN DARUL ULUM TULANG BAWANG BARAT. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

MANAJEMEN HUMAS DI PONDOK PESANTREN DARUL ULUM TULANG BAWANG BARAT Oleh: RIZKI RAHMAN ARIFIN ABSTRAK Pada masa yang sangat modern humas adalah bagian yang sangat penting dalam lembaga pendidikan termasuk pondok pesantren, maka dari itu diperlukan manajemen humas. Manajemen humas di pondok pesantren memegang peranan penting dalam mendukung kemajuan pondok pesantren. manajemen humas tidak identik dengan kegiatan administrasi saja melainkan meluas yang meliputi perencanaan, pelaksanaan dan evaluasi. Penelitian ini menggunakan jenis penelitian kualitatif deskriftif, dengan subjek penelitian Pak Kiyai Pondok Pesantren, Pimpinan Pondok Pesantren, Ketua Humas Pondok Pesantren, Staff Humas Pondok Pesantren. Sumber data penelitian yaitu. Sumber data primer dan sumber data skunder. Dalam penelitian menggunakan teknik pengumpulan data wawancara, observasi, dan dokumentasi. Analisis yang peneliti gunakan yaitu reduksi data, penyajian data dan verifikasi data. Sedangkan peneliti menggunakan uji keabsahan data atau triangulasi teknik. Hasil penelitian tentang manajemen humas di pondok pesantren darul „ulum tulang bawang barat yaitu: 1) perencanaan manajemen humas yaitu memfokuskan pada meningkatkan citra pondok dengan melakukan kegiatan-kegiatan dimasyarakat. 2) pelaksanaan manajemen humas melibatkan masyrakat dan santri pondok pesantren. 3) evaluasi manajemen humas pondok pesantren darul „ulum tulang bawang barat memiliki dua tahap yaitu perbulan sekali dan persemster sekali. Kata Kunci: Perencanaan, Pelaksanaan, Evaluasi iii MANAJEMEN HUMAS DI PONDOK PESANTREN DARUL ULUM TULANG BAWANG BARAT Oleh: RIZKI RAHMAN ARIFIN ABSTRACT In a very modern era, public relations is a very important part of educational institutions including Islamic boarding schools, therefore public relations management is needed. Public relations management in Islamic boarding schools plays an important role in supporting the progress of Islamic boarding schools. Public relations management is not synonymous with administrative activities, but extends to include planning, implementation and evaluation. This research uses descriptive qualitative research, with the research subjects being Pak Kiyai Pondok Pesantren, Islamic Boarding School Leader, Head of Islamic Boarding School Public Relations, Islamic Boarding School Public Relations Staff. Sources of research data that is. Primary data sources and secondary data sources. In this research using interview data collection techniques, observation, and documentation. The analysis that the researcher uses is data reduction, data presentation and data verification. While the researchers used the validity of the data test or triangulation techniques. The results of research on public relations management at the Darul 'Ulum Bone Bawang Barat Islamic Boarding School are: 1) public relations management planning focuses on improving the image of the lodge by carrying out activities in the community. 2) the implementation of public relations management involves the community and Islamic boarding school students. 3) evaluation of the public relations management of the Darul 'Ulum Tulang Bawang Barat Islamic boarding school has two stages, namely once a month and once a semester. Keywords: Planning, Implementation, Evaluation

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