EFEKTIFITAS KOMUNIKASI DAKWAH JURNALIS PADA WARTA LAMPUNG.ID DALAM MENYAMPAIKAN PESAN DAKWAH

Friska, Rahma Andani (2022) EFEKTIFITAS KOMUNIKASI DAKWAH JURNALIS PADA WARTA LAMPUNG.ID DALAM MENYAMPAIKAN PESAN DAKWAH. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRAK Media massa berbasis online menjadikan semangat jurnalis dalam eksis meneruskan dakwah. Dalam era globalisasi saat ini, banyak media massa yang membawa pengaruh tidak baik bagi masyarakat karena mengandung unsur-unsur kebencian dan menimbulkan permusuhan sesama umat. Terdapat kekhawatiran dan kegelisahan terhadap banyak sajian berita dan informasi yang dilakukan oleh banyak media yang dianggap dapat bahkan beberapa diantaranya telah menimbulkan konflik. Hal ini tentunya memiliki dampak yang luas bagi Muslim dan masyarakat. Sepertinya adanya narasi kebencian, kekerasan dan konflik lain yang dapat mengganggu stabilitas sosial kemasyarakatan. Padahal adanya semangat ideologi jurnalisme Islam mengemban peran dakwah dalam hal menyebarkan nilai-nilai Islam yang amar makruf nahi munkar dan rahmatan lil alamin. Tujuan dari penelitian ini adalah unntuk mengetahui bentuk komunikasi bermedia massa dan mengukur efektifitas Pada Warta Lampung.id Dalam menyampaikan Dakwah. Metode penelitian yang digunakan adalah penelitian kualitaf atau naturalistik. Sifat penelitian dalam penelitian ini adalag deskriptif, artinya semua data yang telah di peroleh akan kita analisis lalu dideskripsikan. Sumber data yang digunakan adalah sumber data primer dan sekunder. Sumber data primer diperoleh dari wawancara yang dilakukan kepada jurnalistik di warta lampung.id, dan data sekunder diperoleh dari sumber buku. Metode pengumpulan data dilakukan dengan wawancara, metode observasi, dan dokumentasi. Bentuk komunikasi dakwah yang dilakukan oleh Warta Lampung.id adalah komunikasi bermedia massa, artinya dalam menyampaikan pesan warta lampung id. memanfaatkan media massa. Warta Lampung id menggunakan media massa seperti facebook, instagram, dan website. Warta Lampung.id selalu menyampaikan pesan dakwah seperti misalnya ajakan bersedekah, berzakat, ataupun ajakan untuk tetap memperkuat ukhuwah Islamiyah melalui silahturahmi. Sedangkan tingkat efektivitas komunikasi dakwah dapat terlihat dari data frekuensi penggunaaan tema dan pengunjung, yaitu mencapai 44,4%. Dan berita yang disampaikan dapat mempengaruhi para pembaca dalam bertindak di dalam kehidupan sehari-hari seperti bersedekah. Kata kunci: Komunikasi, Dakwah, Jurnalis iii ABSTRACK Online-based mass media makes the spirit of journalists exist to continue preaching. In the current era of globalization, there are many mass media that have a bad influence on society because they contain elements of hatred and cause hostility among people. There is concern and anxiety about the many news and information presentations carried out by many media which are considered to be able to even some of them have caused conflict. This certainly has far-reaching implications for Muslims and society. It seems that there are narratives of hatred, violence and other conflicts that can disrupt social stability. Even though there is a spirit of Islamic journalism ideology carrying out the role of da'wah in terms of spreading Islamic values that are amar makruf nahi munkar and rahmatan lil alamin. The research method used is qualitative or naturalistic research. The nature of the research in this study is descriptive, meaning that all the data that has been obtained will be analyzed and then described. The data sources used are primary and secondary data sources. Primary data sources were obtained from interviews conducted with journalists at warta Lampung.id, and secondary data were obtained from book sources. Methods of collecting data were interviews, observation methods, and documentation. The form of da'wah communication carried out by Warta Lampung.id is Inter personal, meaning being able to communicate with the people around them through a psychological approach by utilizing technology media. In this context, writing has two functions. First, as a means of communication or communication of ideas whose products are in the form of science. Second, as a means of expression of communication whose products are in the form of works of art or journalism. Through writings presented in the news or rubrics on the veranda, Warta Lampung.id always conveys da'wah messages such as invitations to alms, zakat, or invitations to continue to strengthen ukhuwah Islamiyah through friendship. The average use of mobile phone devices to be online is more than 18 hours a day, not only for calls and sms, but also for connection to the internet. While the level of effectiveness of using online media as a means of Islamic da'wah shows that the use of smartphones is common today, so that the opportunity for da'wah through online media is very open. Thus, da'wah through mass media, especially electronic print media is quite effective. Warta Lampung.id, assessed by the increasing number of news accessors entering the Warta Lampung.id web page. In the last one month, the increase was seen significantly, namely an increase of up to 50% compared to the previous month. Keywords: Communication, Da'wah, Journalist

Item Type: Thesis (Diploma)
Subjects: Komunikasi dan Penyiaran Islam
Divisions: Fakultas Dakwah dan Ilmu Komunikasi > Komunikasi dan Penyiaran Islam
Depositing User: LAYANAN PERPUSTAKAAN UINRIL REFERENSI
Date Deposited: 07 Oct 2022 07:24
Last Modified: 07 Oct 2022 07:24
URI: http://repository.radenintan.ac.id/id/eprint/21260

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