A SEMIO PRAGMATIC ANALYSIS ON TOYOTA HILUX PRINTED ADVERTISEMENT

Nilam, Soviana (2022) A SEMIO PRAGMATIC ANALYSIS ON TOYOTA HILUX PRINTED ADVERTISEMENT. Diploma thesis, UIN RADEN INTAN LAMPUNG.

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Abstract

ABSTRACT Advertisement is a textual content that usually carries some figurative language, which contains words to steer a reader to shop for and use a particular services or products. Inside the advertisements with a purpose to be analyzed by way of the researcher on this study are revealed advertisements, in advertisements there are sentences to persuade or invite both directly or indirectly and there are snap shots that suggest this advertisement is correct and according with the product to be promoted. Many people do now not understand the content material contained in the advertisement and what language is within the advertisement, due to the fact essentially advertising is a tool of verbal exchange in which a person wants to express or to steer consumers to buy their products. Phenomena of the advertisement aren't most effective on the television or radio however on magazine, newspaper and even poster. Inside the area of education, language mastering in faculties directed at improving college students’ capability to speak, each orally and in writing. Instructors ought to also take into account that the closing aim of language teaching is for students to be professional in language, like listening, talking, analyzing, and writing. In this research the way of interpreting advertisement based on Pierce’s Semiotics theory and Yule’s Pragmatics theory. The researcher wants to analyze sign and language on Toyota printed advertisement by using Pierce’s Semiotics as a visual analyze and Yule’s Pragmatics as a verbal analyze. This research aims 1) to find out the sign on Toyota hilux printed advertisement and 2) to find out the speech act used on Toyota Hilux printed advertisement. The method that used in this research is qualitative method by using descriptive qualitative analysis technique. The technique of collecting data are by downloaded from instagram and website as printed advertisement, the researcher took some image from Toyota Hilux posters, and after collecting the data, researcher analyzed the data by using Pierce’s semiotic theory to analyzed the sign and Yule’s Pragmatic theory to analyzed the speech act in the advertisement. From the data analysis, it was found the findings and results that, the icon of advertisement in this research is a Toyota hilux car, was indicated that the image of Toyota hilux car is the object of this advertisement. There is an index that has the intention of conveying messages and signs of cause and effect from the image as object of advertisement. Therefore, the researcher found an engine and a water as an index in the advertisement. There is a symbol in this advertisement, namely the silver Toyota company symbol that is used as a symbol of the Toyota Hilux printed advertisement in this research. Based on the reseacrh findings on the four advertisements used direct and indirect sentences. The results of the study showed that by using advertisements, speakers can convey messages based on the required functions. Keywords: Advertisement, Pierce’s Semiotic, Sign, Yule’s Pragmatic, Speech Acts.

Item Type: Thesis (Diploma)
Subjects: Pendidikan Bahasa Inggris
Divisions: Fakultas Tarbiyah dan Keguruan > Pendidikan Bahasa Inggris
Depositing User: LAYANAN PERPUSTAKAAN UINRIL REFERENSI
Date Deposited: 12 May 2022 04:43
Last Modified: 12 May 2022 04:43
URI: http://repository.radenintan.ac.id/id/eprint/19093

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